Marketing 101
Some basic marketing theory

All it takes is a little theory practiced and applied, and soon you will find that marketing comes naturally. 

Marketing is more than sales.  Marketing is the set of activities used to 
  1. get your potential customer's attention 
  2. motivate them to buy 
  3. get them to actually buy 
  4. get them to buy again (and again…) 

Marketing is how you define your product, promote your product, distribute your product, and to maintain a relationship with your customers. 

Marketing theory is made up of the 5 P's .  Product, Positioning, Place, Price, Promotion.  Each "P" contributes to your marketing mix.  

Next => Target Market